Exemplification - Stereotyping Essay Example | Topics and Well Written Essays - 1000 words

Exemplification - Stereotyping - Essay Example This essay assesses the cognitive approach that classification is an important cognitive process that unavoidably leads to stereotyping in the media and gender. Adverts are created with a specific audience in mind. In spite of being designed to appeal the bigger majority in the target audience, there is no finance, resource or capability to market each unique person. Advertisers mostly exploit stereotypical types of genders with the aim of producing advertisements that have the biggest appeal. For instance, in the vast part of the United States, it is believed that men are more aggressive than women. With that mentality, men are mostly used in adverts with the intention of such adverts appealing to a bigger audience (Hawkins-Dady, 2012). It is therefore, important to distinguish between gender, sex and stereotype for research purposes. As a matter of fact, sex is the biological difference between males and females. For gender, it is the social, psychological and cultural characteristics of being a male or a female. In such a case, stereotype comes as a standardized image or conception of specific group of individuals or objects. For example, Bond and Desoto adverts show some exaggerated masculine. The men in the advert seem to be strong, tough and free. The coca cola adverts portray women as caring mothers, socially refined and serving housewives. Additionally, the Levi advert portray women as being sexually promiscuous. Also, the Hitachi telephone portray women as secretaries (Faust, 2013). Coming to the United States made me realize that women are today portrayed as being confident, independent and successful. Most adverts in the papers in United States portray the mentioned qualities, but beauty in women is still linked to being successful. Although, there is a move from this notion as noticed in one Dove advert. This advert seems to go against the norm which portrays women as thin model. The advert uses a fat woman in advertising the

Management in Middle East and North Africa Essay

Management in Middle East and North Africa - Essay Example This paper illustrates that the service industry is the fastest growing segment in the world and is the highest contributor to global output and employment among all the global business sectors. The increase in the level of privatization and urbanization along with more demand for final and intermediate consumer services have been the major drivers of the increasing importance of the global service sector. The availability of high quality of services is critical for the overall development of an economy. In the developed economies, the growth of both primary and secondary sectors is based on the growth of the main industries in the service sector like banking, trade, tourism, entertainment, education, insurance, hospitality, transport, retail etc. Both developed and developing countries are focusing on setting up a profitable and sustainable services sector in order to remain competitive in the evolving economic world. The changing demands and preferences of the global consumers have made service industry a necessity as well as an opportunity for different countries in order to develop their economies and position themselves as strong nations in the world. The increasing number and levels of cross-border transactions driven by globalization and liberalization have increased the demand for highly functional and beneficial service industries in different countries. The countries in the Middle East are competing on a global level through effective innovation and impotence given to the services sectors in these countries. The Middle Eastern countries like Qatar and Morocco have identified the importance of developing their service sectors to maintain sustainability in the evolving global world. The North African countries like Lebanon are seeing an increase in the investments and trade practices. The North African countries are developing after the advent of globalization. In this respect, they are focusing on improving the service sectors in the regions. Unlike ot her economies, Lebanon does not focus on a wide array of service industries. The country thrives mainly on commerce, tourism, and banking industries in the services sector. Morocco and Qatar, on the other hand, have multiple high performing industries in their services sector. International trade is a major service sector in Lebanon whereas other service industries like Information technology, retail, and utilities have not been established stringy in the country.